Best practices
WhatsApp Business Profile Optimization: 12 Best Practices
In short: use your real brand name, a clear square logo, a keyword-rich description, complete contact details and a catalog. Then add quick greetings, follow display-name rules and work toward a verified badge.
12 WhatsApp Business profile best practices
- Use your real brand name as the display name. It must match your branding and follow WhatsApp’s display name guidelines (no generic terms alone, no misleading names).
- Upload a clear, square logo that’s readable at small sizes and works in the circular crop.
- Write a helpful description of what you sell, who you help and your key benefit, using the words customers search for.
- Choose the right category so customers instantly understand your business.
- Add your address and business hours so customers know when to expect replies.
- Link your website and social profiles to show legitimacy.
- Add a contact email.
- Set up a catalog with clear photos, prices and descriptions if you sell products.
- Create a greeting message that welcomes customers and offers quick options. See WhatsApp chatbot.
- Add an away message with your hours and expected response time.
- Use quick replies and labels for faster, organised responses.
- Work toward verification to show the verified badge. See WhatsApp green tick.
Extra optimization for API users
- Keep your quality rating high by sending relevant, opted-in messages.
- Use consistent branding across all templates.
- Promote your number with website chat widgets, QR codes and click-to-WhatsApp ads.
- Track response times in your team inbox.
Common profile mistakes
- A personal photo instead of a logo.
- An empty or vague description.
- Outdated hours or address.
- Display names that don’t match your brand, which can lead to rejection on the API.
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Frequently asked questions
How do I optimize my WhatsApp Business profile?
Complete every field: brand name, logo, description, category, address, hours, website and catalog. Then add greeting and away messages.
What should I write in a WhatsApp Business description?
Say what you offer, who it’s for and your key benefit in a sentence or two, using the words customers search for.
Can I change my WhatsApp Business display name?
Yes. On the API, display name changes are reviewed by Meta against its guidelines.