In short: WhatsApp commerce means selling and supporting customers through WhatsApp. Messages are opened far more often than emails, which makes WhatsApp powerful for cart recovery, order updates and repeat sales.
WhatsApp e-commerce use cases
- Abandoned cart recovery: remind shoppers about items they left behind, with a direct checkout link.
- Order notifications: confirmations, payment receipts, shipping and delivery updates.
- Cash-on-delivery confirmation: reduce failed deliveries by confirming orders before dispatch.
- Product discovery: share products, catalogs and recommendations in chat.
- Promotions: flash sales, new arrivals and back-in-stock alerts. See bulk messaging.
- Customer support: answer “where is my order?” automatically with a chatbot.
WhatsApp vs SMS and email for online stores
Email is cheap but often ignored, and SMS is limited to plain text. WhatsApp supports images, buttons and two-way conversations, so customers can ask questions and buy in the same thread. Compare them in WhatsApp vs SMS and WhatsApp vs email marketing.
Shopify, WooCommerce and Magento stores
The Monarkz Pro plan includes e-commerce features and API access, so you can trigger WhatsApp order notifications from your store platform, including Shopify, WooCommerce and Magento 2, through webhooks and integrations. Talk to us about connecting your store.
Example WhatsApp order notification
Hi Alex, thanks for your order #4821! It ships tomorrow and should arrive by Thursday. Track it here: [link]
See more in our WhatsApp message template examples.
Best practices for WhatsApp commerce
- Collect WhatsApp opt-in at checkout with a clear checkbox.
- Use utility templates for order updates and marketing templates for promotions.
- Send cart reminders within a few hours, not days.
- Keep promotional frequency reasonable to protect your quality rating.
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Frequently asked questions
What is WhatsApp commerce?
It is using WhatsApp to market, sell and support customers, from product discovery to order updates and after-sales service.
Can I send WooCommerce or Shopify order notifications on WhatsApp?
Yes. With the Pro plan’s API and webhooks, order events from your store can trigger WhatsApp notification templates.
Does WhatsApp abandoned cart recovery work?
WhatsApp messages tend to be read quickly, so timely cart reminders with a checkout link are an effective way to win back sales.
Which plan do I need for e-commerce?
E-commerce features and API access are included in the Pro plan ($39.99 a month).